May 14, 2025  
2011-2012 Argosy University Academic Catalog—Graduate Programs | Volume 2, Issue 1 
    
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2011-2012 Argosy University Academic Catalog—Graduate Programs | Volume 2, Issue 1 [ARCHIVED CATALOG]

B 6301 - Promotion Management

3 credit hour(s)
Promotional strategy is analyzed through its major components: personal selling, advertising, sales promotion, and public relations. Marketing communications and sales methods are examined through a task-objective method.