May 14, 2025  
2011-2012 Argosy University Academic Catalog—Graduate Programs | Volume 2, Issue 1 
    
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2011-2012 Argosy University Academic Catalog—Graduate Programs | Volume 2, Issue 1 [ARCHIVED CATALOG]

B 6320 - Integrated Marketing Communications

3 credit hour(s)
This course focuses on the marketing communications tools, techniques and media used in the business world. Creating the right customer focus requires a coordination and integration of multiple elements: promotion, advertising, sales promotion, personal selling, public relations, licensing, sponsorships, and customer services. The goal of the course is to present an integrated marketing strategy through the unification of all communications tools providing a comprehensive message to targeted customers.