May 14, 2025  
2011-2012 Argosy University Academic Catalog—Graduate Programs | Volume 2, Issue 1 
    
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  Section One, Introduction
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  Section Four, Student Rights and Responsibilities
  Section Five, Admission Policies
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  Section Thirteen, Graduate Course Listings
  Appendix I, Board of Directors, Board of Trustees, and Administration
  Appendix II, Argosy University Academic Calendar 2011-2012
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  Appendix VI, Faculty
  Appendix VII, Additional Information for Virginia Students
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2011-2012 Argosy University Academic Catalog—Graduate Programs | Volume 2, Issue 1 [ARCHIVED CATALOG]

B 6604 - International Marketing

3 credit hour(s)
This course focuses on the opportunities, problems, and challenges involved in international marketing. The course examines the methods companies use to organize their international versus domestic markets, international market research tasks, methods of entry strategies in the international markets, and potential marketing strategies for a multinational firm. Knowledge of local cultural environments is high-lighted as a prerequisite for success.