Jul 29, 2025  
2010-2011 Argosy University Academic Catalog—Graduate Programs | Volume 1, Issue 1 
    
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  Appendix I: Board of Directors, Board of Trustees, and Administration
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  Appendix VI: Faculty
  Appendix VII: Additional Information for Virginia Students
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2010-2011 Argosy University Academic Catalog—Graduate Programs | Volume 1, Issue 1 [ARCHIVED CATALOG]

B 6026 -  Marketing Planning and Strategy

3 credit hour(s)
Organizations do not always have a clear understanding of marketing, the components of developing a marketing strategy, and the elements of planning and implementing a marketing plan. This course emphasizes the identification, analysis, and selection of target markets; development and management of product/service lines; pricing; demand analysis and forecasting; distribution systems; and advertising and promotions. Major forces impacting marketing strategy, such as electronic marketing, one-to-one marketing, consumer trends, competition, and regulating forces, are examined. Students diagnose marketing problems, identify opportunities at operational and strategic levels, and develop a marketing plan for their organization or an organization they choose to enhance.