Oct 22, 2026  
2010-2011 Argosy University Academic Catalog—Graduate Programs | Volume 1, Issue 1 
    
Catalog Navigation
  Catalog Home
  Section One, Introduction
  Section Two, Institutional Policies
  Section Three, Health/Safety Policies and Procedures
  Section Four, Student Rights and Responsibilities
  Section Five, Admission Policies
  Section Six, Financial Policies and Assistance
  Section Seven, Academic Policies and Procedures
  Section Eight, Student Life
  Section Nine, College of Business
  Section Ten, College of Education
  Section Eleven, College of Health Sciences
  Section Twelve, College of Psychology and Behavioral Sciences
  Section Thirteen, Graduate Course Listings
  Appendix I: Board of Directors, Board of Trustees, and Administration
  Appendix II: Argosy University Academic Calendar 2010-2011
  Appendix III: Academic Programs at Argosy University Campuses
  Appendix IV: Schedule of Tuition and Fees
  Appendix V: Argosy University Campus Locations
  Appendix VI: Faculty
  Appendix VII: Additional Information for Virginia Students
HELP
2010-2011 Argosy University Academic Catalog—Graduate Programs | Volume 1, Issue 1 [ARCHIVED CATALOG]

B 6301 - Promotion Management

3 credit hour(s)
Promotional strategy is analyzed through its major components: personal selling, advertising, sales promotion, and public relations. Marketing communications and sales methods are examined through a task-objective method.