Jul 04, 2025  
2011-2012 Argosy University Academic Catalog—Graduate Programs | Volume 2, Issue 4 
    
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  Graduate Catalog Addendum | Volume 2, Issue 4
  Section One, Introduction
  Section Two, Institutional Policies
  Section Three, Health/Safety Policies and Procedures
  Section Four, Student Rights and Responsibilities
  Section Five, Admission Policies
  Section Six, Financial Policies and Assistance
  Section Seven, Academic Policies and Procedures
  Section Eight, Student Life
  Section Nine, College of Business
  Section Ten, College of Education
  Section Eleven, College of Health Sciences
  Section Twelve, College of Psychology and Behavioral Sciences
  Section Thirteen, Graduate Course Listings
  Appendix I, Board of Directors, Board of Trustees, and Administration
  Appendix II, Argosy University Academic Calendar 2011-2012
  Appendix III, Academic Programs at Argosy University Campuses
  Appendix IV, Schedule of Tuition and Fees
  Appendix V, Argosy University Campus Locations
  Appendix VI, Faculty
  Appendix VII, Additional Information for Virginia Students
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2011-2012 Argosy University Academic Catalog—Graduate Programs | Volume 2, Issue 4 [ARCHIVED CATALOG]

B6302 - Consumer Behavior

3 credit hour(s)
Theories and research findings from the behavioral sciences are examined from the point of view of their applicability to marketing management. Conclusions are drawn from psychology, sociology, anthropology, economics, and marketing research.