Dec 19, 2025  
2012-2013 Argosy University Academic Catalog—Undergraduate Programs | Volume 3, Issue 1 
    
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2012-2013 Argosy University Academic Catalog—Undergraduate Programs | Volume 3, Issue 1 [ARCHIVED CATALOG]

BUS365 - Marketing, Sales and Channel Management

3 credit hour(s)
This course examines the role of marketing, sales, and channel management. Topics include strategic sales and channel design, channel relations, sales force management, channel and sales evaluation, and gaining a competitive advantage through marketing, sales and channel management. The concept of sustainable marketing channels is introduced.
Prerequisite(s): MKT230 
Corequisite(s): none
Recommended: none