May 15, 2025  
2012-2013 Argosy University Academic Catalog—Graduate Programs | Volume 3, Issue 3 
    
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  Graduate Catalog Addendum | Volume 3, Issue 3
  Section One, Introduction
  Section Two, Institutional Policies
  Section Three, Health/Safety Policies and Procedures
  Section Four, Student Rights and Responsibilities
  Section Five, Admission Policies
  Section Six, Financial Policies and Assistance
  Section Seven, Academic Policies and Procedures
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  Section Nine, College of Business
  Section Ten, College of Education
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  Section Twelve, College of Psychology and Behavioral Sciences
  Section Thirteen, Graduate Course Listings
  Appendix I, Board of Directors, Board of Trustees, and Administration
  Appendix II, Argosy University Academic Calendar 2012-2013
  Appendix III, Academic Programs at Argosy University Campuses
  Appendix IV, Schedule of Tuition and Fees
  Appendix V, Argosy University Campus Locations
  Appendix VI, Faculty
  Appendix VII, Additional Information for Virginia Students
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2012-2013 Argosy University Academic Catalog—Graduate Programs | Volume 3, Issue 3 [ARCHIVED CATALOG]

B6026 - Marketing Planning and Strategy

3 credit hour(s)
Marketing is a comprehensive process for creating, communicating and delivering a value proposition for a product or service to its target market. This course addresses key marketing plan elements, such as mission and vision statements, product/service lines; pricing models; demand analysis and forecasting; distribution; advertising and promotions, as well as the global implications of marketing. Additionally, this course examines major forces impacting marketing strategy, such as social media marketing, guerilla marketing, consumer trends, competition, ethical and legal considerations, and regulatory demands. Topics include diagnosing marketing challenges, identifying opportunities at operational and strategic levels, and developing of a marketing plan.
Prerequisite(s): none
Corequisite(s): none
Recommended: none