Aug 24, 2025  
2012-2013 Argosy University Academic Catalog—Undergraduate Programs | Volume 3, Issue 7 
    
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  Undergraduate Catalog Addendum | Volume 3, Issue 7
  Section One, Introduction
  Section Two, Institutional Policies
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  Section Four, Student Rights and Responsibilities
  Section Five, Admission Policies
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  Appendix I, Board of Directors, Board of Trustees, and Administration
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2012-2013 Argosy University Academic Catalog—Undergraduate Programs | Volume 3, Issue 7 [ARCHIVED CATALOG]

MKT230 - Principles of Marketing

3 credit hour(s)
The course provides the fundamentals of marketing management in a dynamic organizational environment, including an analysis of such functions as product development, promotion, channels of distribution, and logistics. An introduction to the basic tools of marketing research is also provided.
Prerequisite(s): ENG 101 
Corequisite(s): none
Recommended: none