May 15, 2025  
2012-2013 Argosy University Academic Catalog—Graduate Programs | Volume 3, Issue 6 
    
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  Section One, Introduction
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  Appendix I, Board of Directors, Board of Trustees, and Administration
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2012-2013 Argosy University Academic Catalog—Graduate Programs | Volume 3, Issue 6 [ARCHIVED CATALOG]

B6303 - Marketing Research for Decision-Making

3 credit hour(s)
This course focuses on the importance of marketing research for making sound marketing strategy decisions. The course details the stages of the marketing research process including: the purpose of the research, designing the plan for the research, performing the research, and preparing the research report. The course identifies marketing information systems and highlights the marketing decision support system.
Prerequisite(s): none
Corequisite(s): none
Recommended: none