May 15, 2025  
2012-2013 Argosy University Academic Catalog—Graduate Programs | Volume 3, Issue 6 
    
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2012-2013 Argosy University Academic Catalog—Graduate Programs | Volume 3, Issue 6 [ARCHIVED CATALOG]

B6304 - Advanced Marketing Management

3 credit hour(s)
This course provides an in-depth examination of the role of marketing in helping to define the objectives of businesses and not-for-profit organizations, and in achieving these objectives. Aspects of marketing decision making, such as strategic planning, the marketing management process, promotion, distribution, and pricing strategies, are covered. Cases and current problems are utilized in applying theory to the real world.
Prerequisite(s): none
Corequisite(s): none
Recommended: none