Nov 28, 2025  
2012-2013 Argosy University Academic Catalog—Graduate Programs | Volume 3, Issue 9 
    
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2012-2013 Argosy University Academic Catalog—Graduate Programs | Volume 3, Issue 9 [ARCHIVED CATALOG]

B6302 - Consumer Behavior

3 credit hour(s)
Theories and research findings from the behavioral sciences are examined from the point of view of their applicability to marketing management. Conclusions are drawn from psychology, sociology, anthropology, economics, and marketing research.
Prerequisite(s): none
Corequisite(s): none
Recommended: none