Jul 30, 2025  
2015-2016 Argosy University Academic Catalog—Graduate Programs | Volume 6, Issue 1 
    
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2015-2016 Argosy University Academic Catalog—Graduate Programs | Volume 6, Issue 1 [ARCHIVED CATALOG]

B7312 - Culturally Responsive Marketing

3 credit hour(s)
This course examines the cultural, subculture, generational, class, life course, and group influences of consumer behavior based upon domestic and global marketing environments. Major issues to be discussed and experienced through case studies are: positive and normative managerial interventions; multiple interpretations of consumer creativity; and the probing of consumer behaviors. Integration of macro- and micro-level global forces shaping regional and global markets will be investigated through practical business experiences, current literature, research studies, case studies and current marketing practices.
Prerequisite(s): none
Corequisite(s): none
Recommended: none