May 16, 2025  
2015-2016 Argosy University Academic Catalog—Graduate Programs | Volume 6, Issue 1 
    
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2015-2016 Argosy University Academic Catalog—Graduate Programs | Volume 6, Issue 1 [ARCHIVED CATALOG]

B7320 - Marketing and Innovation

3 credit hour(s)
This course focuses on the processes involved in marketing innovative products and services to current and new markets. Students assess marketing practices used in taking a product or service from idea to development to actual launch, and analyze strategic options for innovative businesses.
Prerequisite(s): none
Corequisite(s): none
Recommended: none