May 16, 2025  
2015-2016 Argosy University Academic Catalog—Graduate Programs | Volume 6, Issue 1 
    
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2015-2016 Argosy University Academic Catalog—Graduate Programs | Volume 6, Issue 1 [ARCHIVED CATALOG]

B7336 - Consumer Decision and Behavior

3 credit hour(s)
This course combines perspectives from economics, psychology, and marketing science to investigate the way consumers develop preferences and make buying decisions. Students analyze the influence of rational and emotional processes on consumer behavior and product evaluations and assess their implications for marketing management.
Prerequisite(s): none
Corequisite(s): none
Recommended: none