Dec 24, 2025  
2010-2011 Argosy University Academic Catalog—Undergraduate Programs | Volume 1, Issue 3 
    
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  Catalog Addendum|Volume 1, Issue 3
  Section One, Introduction
  Section Two, Institutional Policies
  Section Three, Health/Safety Policies and Procedures
  Section Four, Student Rights and Responsibilities
  Section Five, Admission Policies
  Section Six, Financial Policies and Assistance
  Section Seven, Academic Policies and Procedures
  Section Eight, Student Life
  Section Nine, General Education Curriculum
  Section Ten, College of Health Sciences
  Section Eleven, College of Undergraduate Studies
  Section Twelve, Undergraduate Course Listings
  Appendix I: Board of Directors, Board of Trustees, and Administration
  Appendix II: Argosy University Academic Calendar 2010-2011
  Appendix III: Academic Programs at Argosy University Campuses
  Appendix IV: Schedule of Tuition and Fees
  Appendix V: Argosy University Campus Locations
  Appendix VI: Faculty Listing
  Appendix VII: Additional Information for Virginia Students
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2010-2011 Argosy University Academic Catalog—Undergraduate Programs | Volume 1, Issue 3 [ARCHIVED CATALOG]

BUS 365 - Marketing, Sales and Channel Management

3 credit hour(s)
This course examines the role of marketing, sales, and channel management. Topics include strategic sales and channel design, channel relations, sales force management, channel and sales evaluation, and gaining a competitive advantage through marketing, sales and channel management. The concept of sustainable marketing channels is introduced.
Prerequisite(s): MKT302