Dec 23, 2025  
2017-2018 Argosy University Academic Catalog—Graduate Programs | Volume 8, Issue 1 
    
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2017-2018 Argosy University Academic Catalog—Graduate Programs | Volume 8, Issue 1

B7315 - Global and Multinational Marketing

3 credit hour(s)
This course addresses the challenges of marketing and selling products in the global environment, in an era of instant communication, big data, and information overload. Students evaluate research and practices on entry strategies for foreign markets, international competition in the domestic and global environments, developing multinational marketing strategies and making timely decisions based on relevant information.
Prerequisite(s): none
Corequisite(s): none
Recommended: none